We are researching the process by which organizations and teams develop and improve, approaching the topic from the perspectives of coaching, strategy, and psychology. We would like to clarify how winning (success) fosters individual motivation and team strength, which in turn leads to improved organizational strength, and focus on developing human resources who can contribute to society. In recent years, there has been a growing trend to use sports in corporate training as an opportunity to learn about organizational management and coaching. This is based on the idea that the processes by which sports teams and companies develop as organizations are similar, and is attracting attention as a method for learning about “organizational management.” The fields of management and coaching methods are also changing due to the diversification of work styles and the spread of social media. We are also conducting research with a view to researching how to create organizations that can effectively develop human resources.