In today’s highly complex society, it is difficult to realize the value that each seeks without transcending the traditional boundaries between the public and private sectors, or between providers and consumers, and integrating each other’s resources. In this laboratory, we are conducting research on the ideas and methods of service design that enable to cross boundaries from conventional standpoints, and on the possibility of co-creating new value through their utilization. We are aiming for practical research that overcomes barriers that hinder the revitalization of organizations and regions, such as diffused hotels that renovate vacant houses and stores into lodging facilities and transform entire town into hotels.