In response to the crisis of social, cultural, and economic sustainability in rural areas caused by declining birthrates and aging populations, the regional management movement, in which industry, academia, government, and the private sector collaborate to solve problems, has attracted attention.
In this laboratory, we support the construction of marketing databases for tourism marketing organizations that practice regional management, while analyzing the information obtained from these databases and examining effective regional management strategies.
There are two topics in this laboratory,
(1) Research on the relationships and roles among entities in effectively functioning regional management,
(2) Research on the construction of a marketing database that contributes to the formulation of regional management strategies and on evaluation indices for regional management.