Faculty of Management, Department of Management
- Lecturer
- Kota OKADA
- Research Field
sport business, sport management strategy, sport management
- Keyword(s)
sport fan, spectator, professional sport
- Research theme
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- Characteristics of sports fans
- Sports team management strategy
- Sports team fan acquisition strategy
Outline of research activities
There are good times and bad times in sports, so it is said that in the sports business, you should not think on the premise of “victory.” Of course, it’s good for the team to win a lot, but if you rely on it to do business, it’s easy to reduce the number of spectators and sales of goods when the team can’t win very much. Therefore, it is important to have fans who support the team. Those fans are absolutely indispensable when thinking about sports business. Therefore, I think that if sports fans can clarify the characteristics, sports teams can do “strong management” regardless of their performance, so I research it every day.
- Desired cooperation
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- Professional sport