I collect various data on people’s behavior, attitudes, and psychological states, and conduct research to explore relationships among variables. I focus on social science research methods such as questionnaires and online experiments, but I also aim to conduct research in collaboration with adjacent fields such as humanities and engineering.
In particular, I am interested in understanding mechanisms by which people in a position to evaluate and make choices, such as consumers and users of services, compare objects and make decisions. I am currently focusing on the following research topics. (1) Research on mechanisms by which consumers compare and select products and services bearing brand names or proper nouns such as names of places or people. (2) Research on mechanisms by which tourists, current residents, and prospective residents evaluate attractiveness of regions such as prefectures and municipalities. (3) Research on mechanisms by which users evaluate satisfaction with SNS, the Internet, and services using 5G technology.